i i, the Independent is launching a new newspaper

On Radio 4's Media Show today Steve Hewlett discussed with Andrew Mullins, Peter Preston and Allen Briden the Independents new newspaper "i".

The newspaper costs 20p and is targeted at young people who are typically not interested in reading newspapers or those who do not have the time to read newspapers during the week. "Anything new which people are trying out in print at the moment deserves to be saluted...but I would rather pick up a copy of the Metro for free and hop on the train than que at a seperate stand and pay 20p" said Peter Preston.

 I personally agree with this. The Independent argues that i will be better written than free newspapers like the Metro. However, I wonder if those not used to reading newspapers or those who do not have the time are massively concerned about the quality of writing and content.

Although, Peter Preston says "the figures are better than I expected." So Perhaps the Independent will be the first to lead the way in making print more accessible to the masses and perhaps commuters will lay down their copies of The Metro and pick up an "i". 

With free online news sites being so easily accessible now via devices such as I Phones, however, I feel that the recent figures may reflect the publics interest in the novelty of buying a new newspaper rather than their interest in news itself. Surely we will always choose the free option over anything we have to pay for? "i" don't know if I'm entirely sold on this new newspaper.